Tuesday, November 13, 2007

Reebok Still Isn't Cool

Reebok Timetanium Ventilator
Reebok Timetanium VentilatorReebok Timetanium Ventilator
Yeah, I know it has been about a week since I posted anything, which is a little ridiculous now that I have internet at home, but I have been busy optimizing my home Wi-Fi network and getting my computers running at full capacity (for porn). Anyway, there was a little post over at Cool Hunting today about the new Limited Ed. Reebok Timetanium Ventilator sneakers [pictured above] that I wanted to comment on here. Apparently, these $150-a-pair kicks, that are limited to only 100 pairs available starting today (so get there quick, before they sell out, loser), have been getting a lot of attention recently. Created in association with graphic designer, computer scientist, MIT professor and author of Laws of Simplicity John Maeda, these shoes supposedly merge math, technology and nature into a wearable product. That is, of course, dependent on what you consider wearable. Maeda's handwritten computer code lines the insole of the sneaker and the graphic generated by the code is the complex design featured on the outside. I'm not sure what that has to do with time, maybe if I read Maeda's book it would make more sense, but it doesn't make for a very attractive shoe. Of course, I've never been a big fan of Reeboks. I think I had one pair when I was a kid and they were possibly the worst shoes I ever owned. I don't know if they have improved their quality in the last 20 years, but unfortunately they have not improved their aesthetic. You can watch a video of Maeda blabbing about his shoe here.

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